When Zenda’s designers and design researchers are invited into the enclosed corporate spaces of business operations and their workforce, they are invited for the values they drive from their ‘designerly’ (Cross, 2006) thinking and practice. As partners who propel change through transformational perspectives, they are necessarily observers who are capable of shifting focus across micro (individual) to macro (systemic) levels of analysis. As outsiders, they maintain a thoughtful distance and leverage the objectivity it affords, while continuously expanding their minds to learn and understand the many discrete contexts, define areas of opportunities and challenges, and drive values and actionable insights that have operational significance to the human context of businesses. Their minds are at times perceptive and, others, open; at times intentional and, others, fluid. Their design minds build up a storm, as a way of questioning and making discoveries that arise from their contextual grounds and propel the events forward from current to future state. What informs a design mind and how does it enact in the world?