The ZENDA difference

We are fascinated with the way people work. We know that the human context is as important to defining how teams solve operational challenges as it is to discovering transformational insights.

We were there in the earliest days of software development, pushing into the invention of business software and operating systems, before the birth of the personal computer. Our consultants are breaking ground again by reimagining the way we understand business operations and the event of work.

For some organizations, the world is full of resources and users. We see things differently. People exist in a context that may include technology, but also culture, equipment, policies, procedures, information, and other people. Our consultants know that Seeing Business® means seeing people as more than resources and users, that shaping an event is larger than a computer screen.

Our client partners are bold. They choose to structure business operations differently than they have been structured in the past. And they choose to do so because we define quantifiable impact targets from step one. By providing our partners with a clear picture of why they should innovate, we make their decisions to do so easy.

“It is no longer good enough to deliver systems that are capable and reliable; from Finance to Healthcare, ZENDA focuses on business technology to drive exceptional levels of efficiency and productivity.”

— CIO, Consumer Products Company
Fortune 50 Company

Seeing Business®

Our consultants visualize operations across all four dimensions of the enterprise: business, human, technology, data. Unlike traditional process diagrams, ZENDA’s operation models provide full vision into the event of work. Stakeholders can see how work truly transpires, understand why, and drive transformative futures.

Blueprint for transformation

An F500 CPG company partnered with ZENDA to modernize its SDLC. We identified opportunities for $400K immediate and $17MM future yoy savings.


Source of evidence and validation

A global transportation and logistics company partnered with ZENDA to elevate its customer experience. We identified opportunities for $4.55MM yoy revenue and $11.8MM yoy savings.


Communication nexus for all stakeholders

An F50 pharmaceutical company partnered with ZENDA to increase the productivity of its workforce. We identified an opportunity for $108.6MM yoy savings.


Actionable roadmap for tools, methods, and technologies that reimagine business

A major public school operation partnered with ZENDA to enhance its work operations. We identified software and operational improvements that could drive up to $1B in settlement payments savings.

Multi-dimensional ZENDA work model, and the threads that contribute to an understating of where to deploy AI.

Weaving AI Into Enterprise Operations

ZENDA views AI as one of the most important opportunities for enterprise operations since the workplace was first computerized decades ago. Yet AI cannot be seen as a solution to every problem or a silver bullet. No business technology has ever proven to be these things — definitely not in its first incarnation.

Given this reality, ZENDA identifies how and where to weave AI into enterprise operations. AI is a powerful thread that businesses must carefully integrate into operations already encumbered by the complexities across processes, human contexts, data, systems, policy, culture, and a multitude of concerns.

Achieving the greatest effect through the deployment of AI requires understanding the true nature of work events and identifying AI impact targets within business operations. ZENDA’s multi-dimensional business process insights identify the optimal application of AI, ensuring that AI deployment is informed by a complete appreciation of processes so that investments achieve maximum return.

“We can’t chart our post-pandemic operations strategies without placing the worker and our workforce front and center in those plans.”

— VP, Innovation

Fortune 50 Insurance Company

Our Perspective

Business in its Entirety

Looking to the larger operating landscape of policy, regulation, and organization opens the door to business opportunity that exceeds efficiency and quality alone.

Human as Inspiration

When seeking better ways to operate, the human context of work is a rich source of insight and opportunity, no longer a hurdle of ineffective change management and training expense.

Technology and Infrastructure in Concert

When hardware, software, tools, infrastructure, and equipment are deployed with careful consideration for human operators, business objectives, and the influence of data, risk is mitigated and opportunity is found.

Data as Participant

Seeing data as a minute-by-minute participant in business operations provides insight into how it shapes the execution of work, elevating it from a place of mere record or model for forecasting.

“Work happens differently than you think, ZENDA is unique in that they sit with the people doing the work and actually see what they are doing. ZENDA discovers opportunities in the human context of business.”

— Global Head of Legal, Compliance and Regulatory Systems, Financial Services

Fortune 100 Company

Our Services

Consultants inside of an office.

Our consultants see into the white space of a work event, forming a deeper understanding of the human workforce that drives your business and grounds a roadmap for transformation.

Workers often create subroutines in order to get work done, masking underlying problems. We deploy behavioral scientists into the physical work environment to identify patterns of human behavior, to detect and define the root problems that cause process breaks.

Our consultants create a visual model that details all dimensions of our client’s work environment in a single picture. Seeing the relationship among business processes, technology, data, and the human workforce drives the discovery of opportunities, the identification of risks, and the exploration of new operating strategies.

Our clients have never seen their enterprise like this before: a single expression of business operations that goes beyond swim lanes, process flow diagrams, and journey mapping to bring the multidisciplinary team into one clear explanation of the multi-dimensional work event.

Commercial Off-the-Shelf (COTS) solutions are typically evaluated based on functionality, without an understanding of how the product will actually perform in the hands of employees. Effective use usually requires training and change management investment and the risk that comes with it.

We bring new evaluation criteria into the COTS selection process, allowing our clients to mitigate the risks associated with excessive customization, inaccurate configuration, and poor workforce adoption. Our clients get greater value and better service from COTS vendors by bringing a concern for the human context of work to their platform purchase, configuration, and adoption strategies.

The best digital experiences happen when teams focus on the person for whom a tool is intended. Our consultants balance human insights with an appreciation for the capabilities and limitations of platforms and systems. We work side by side with technologists to make the most of each situation.

Our experience in software design extends back more than thirty years, before terms like UI, UX, XD were coined. Before users were called users, we knew them as people — human beings working in a human context.

Every project is an opportunity for our client partners to learn and grow. Our consultants work shoulder-to-shoulder with clients, providing the unique opportunity for client-side team members to learn new skills and methods.

Every engagement is an opportunity for our client partners to transform how they understand problems, discover opportunities, and explore solutions. Through our clients’ newfound ability to positively impact their own organization long into the future, the impact of any ZENDA engagement extends long into the future.

We have worked in concert with the largest consulting firms out there. Clients find our consultants to be a powerful bridge between their consulting partner's “best practices” and their own company's unique challenges, opportunities, culture, and workforce characteristics.

“The human aspect of a business process is much more complex than a persona. Understanding the ‘workarounds’ our employees invented provided a roadmap to a transformation plan. Change management is a band-aid, not a solution.”

— Business Process Owner, Finance Vertical
Fortune 50 Company

Our Engagement

Our role in the evaluation, definition, and transformation of enterprise operations is always flexible, tailored to the precise needs of our clients. Our consultants bring clients into a bespoke process that delivers actionable results.

Let us earn your trust

Our longest client relationships began with small budgets and a promise to deliver impact. We'll work with you to identify a proof-of-concept and show you the unique value our consultants deliver.

Engage at any point

Whether the project is in planning stages or the train left the station months ago, we bring client partners into their work and deliver measurable impact.

Leverage our range

From 3-day workshops to 24-month transformations, we understand what real impact requires and welcome the opportunity to align disparate voices and agendas. We routinely collaborate with diverse client stakeholders, workforce teams, and consulting partners.

Let's do something meaningful.

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