Traditional enterprise process diagrams don’t accurately reflect how work really happens. Zenda’s designers visualize how the event of work happens across all four dimensions of work: business, human, technology, data. Stakeholders can see how work truly transpires, understand why, and design transformative futures. Zenda’s operation models become:
- A blueprint for transformation
- A project communication nexus among all stakeholders
- Evidence and validation
- An actionable roadmap that informs the design of improved tools, methods and technologies that transform business through a deep understanding of the human context of work.
There is no 'user,' only 'people.' The term user assumes too much — that a design has already captured an individual’s attention and has committed them to a connection with that device. The term user potentially ignores the larger human context in which a design must live. User focuses on an individual and their interaction with a design at the risk of ignoring critical understanding of a broader human context. Zenda's operation models portray the whole human-centered event of work.