Re-Imagining Work to Solve Wicked Business Problems

We don’t bring a pre-conceived idea about what the business challenge is or how it should be solved. We begin by conducting agile, extensive field research / contextual inquiry to discover the real problems – where work happens – quantifiably measuring human behavior and process breaks. Our research, analysis, and modeling get to the root problems to understand why they exist. We then create designs that go beyond just improvement to drive true innovation and transformation.

Seeing Business®

Traditional enterprise process diagrams are not an accurate reflection of how business operates. Our designers create visual models that incorporate all four dimensions of work – human, technology, business, and data – allowing clients to see how work truly transpires and understand why. This is what we call Seeing Business®

Evaluating COTS Contenders

Commercial Off-The-Shelf (COTS) solutions are typically evaluated based on functionality, without an understanding of how the products will actually perform in the hands of employees. Effective use usually requires considerable training and change management. Zenda brings new evaluation criteria into the selection process, allowing our clients to mitigate the risks associated with excessive customization, inaccurate configuration and poor workforce adoption.

UI/UX Design

The best digital experiences happen when designers focus on the end-user for whom a tool is intended. Zenda designers balance human insights with an appreciation for the capabilities and limitations of platforms and systems, and work side by side with technologists to make the most of each situation.

Zenda’s design team has more than 30 years’ experience designing, developing and deploying business systems that drive some of the most complex work environments across energy, finance, pharmaceuticals, consumer products, healthcare and government.

Building Your Work Design Capability

We make our clients heroes, building the confidence and knowledge to break the mold with innovative approaches that demonstrate results faster and make their work more transparent and accessible to the organization. We mentor them so that they can articulate the project status, findings, recommendations, and models to company leadership.