Zenda professionals know that our clients are experts in their industries. Zenda brings fresh, specialized eyes to the challenges and opportunities our clients may be too close to see completely, or to evaluate objectively. Zenda design researchers tap client expertise and industry-leading techniques to draw insights from the human context of work — reframing challenges and discovering new opportunities. Zenda enhances, and in some cases replaces, the traditional incomplete process-centric view of operational strategies and tactics.
Zenda’s Work Design™ models are the nexus of project communication and an actionable transformation blueprint. In a single page, our design professionals articulate the complexities and relationships among the various axes of work — the human context; business processes; technology and infrastructure; data and automation. The pictures we draw have our clients, for the first time, truly Seeing Business®.