Between the agency and the consultancy is the Zenda team. Designers and their human-centered methods allow clients to see their businesses in a new light, to explore possibilities, and to invent future states that are as focused on technological possibilities and business efficiencies as they are on human potential.

Johanna Hambrose - CEO

Johanna Hambrose

CEO

Prior to founding Zenda in 2016, Johanna served as President and co-founder of the internationally recognized user experience design firm, Electronic Ink, whose business application UI work hung at MOMA. Johanna has been recognized by the Pennsylvania Department of Economic Development as one of the “50 Best Women in Business”, by National Association of Women Business Owners as “25 Women of Distinction”, and by Enterprising Women Magazine for “Enterprising Women of the Year Award”.

Johanna’s career as a litigation attorney and her commitment to excellence have been key factors in building two businesses dedicated to exceeding client expectations. She brings 30 years of business law experience as both practitioner and business executive. Johanna provided testimony critical to the creation of tax legislation supporting the advancement of a vibrant technology industry in Philadelphia.

Johanna’s mission establishing a certified woman-owned business is to provide an environment which supports the free exchange of ideas, that challenges norms, and encourages exploration, bringing diverse perspectives and experiences to our work.

An accomplished executive with a powerful blend of strategic agility, execution-focused leadership and financial acumen, Mary joins Zenda following a 30-year, cross-disciplinary career as a Managing Director at Morgan Stanley.

Mary steered global transformation initiatives to create efficiencies, mitigate risk and scale businesses during significant growth periods and amid a changing regulatory environment in global leadership roles as Head of New Products; CAO/CIO for Merchant Banking; Sarbanes-Oxley Compliance Officer; Operational Risk Head for Finance; and Head of Internal Audit for corporate functions. Mary also served as a primary contact for regulators navigating new legislation and operating standards. A recognized change agent with a strong bias towards action and ability to tackle business complexities, Mary successfully led distributed work teams across disciplines and business lines to remediate operational deficiencies, build new infrastructure and capabilities, enhance internal controls and evolve the financial reporting landscape.

During the first half of her career, Mary progressed through the ranks of the Finance Division, advancing to Global Controller for Investment Banking and Wealth Management. She is an active CPA licensed in NY State.

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Mary Caracappa

COO

An accomplished executive with a powerful blend of strategic agility, execution-focused leadership and financial acumen, Mary joins Zenda following a 30-year, cross-disciplinary career as a Managing Director at Morgan Stanley.

Mary steered global transformation initiatives to create efficiencies, mitigate risk and scale businesses during significant growth periods and amid a changing regulatory environment in global leadership roles as Head of New Products; CAO/CIO for Merchant Banking; Sarbanes-Oxley Compliance Officer; Operational Risk Head for Finance; and Head of Internal Audit for corporate functions. Mary also served as a primary contact for regulators navigating new legislation and operating standards. A recognized change agent with a strong bias towards action and ability to tackle business complexities, Mary successfully led distributed work teams across disciplines and business lines to remediate operational deficiencies, build new infrastructure and capabilities, enhance internal controls and evolve the financial reporting landscape.

During the first half of her career, Mary progressed through the ranks of the Finance Division, advancing to Global Controller for Investment Banking and Wealth Management. She is an active CPA licensed in NY State.

Harold Hambrose - Chief Design Officer

Harold Hambrose

Chief Design Officer

Harold was among the first professionals forging a path for design in the technology industry. He founded Electronic Ink, the first design firm dedicated exclusively to the human-centered design of software, and attracted landmark projects includng operating systems, early banking machines, medical record systems and financial services platforms.

Over thirty years of designing enterprise systems, Harold extended the voice and impact of design beyond software user interfaces. Recognizing a need for improved collaboration among the diverse disciplines inside business enterprises led to the development of operations modeling: human-centered design research informing the creation of models articulating the relationships, risks and opportunities among the enterprise’s human context, business processes, technology and data.

Harold is the author of Wrench in the System published by John Wiley & Sons. He has taught courses at various universities and has lectured at conferences around the world. Harold served as an expert in design and technology for international legal proceedings. He received the Alumni Achievement Award from Carnegie Mellon University for significant contributions to the design and technology industries and is a member of the Advisory Board of CMU’s College of Fine Arts.

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"Together with thought leaders like Edward Tufte, Harold Hambrose reminds us that great design can change the world."
—Tony Pizi, CIO, Asset Management Platform Services, Deutsche Bank
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Career Opportunities

Senior Design Consultant

This individual is as fascinated with the application of design to problem definition as with solution exploration. Collaboration and communication are key to this individual’s success as they bring as many client stakeholders into the design process as possible. You will be learning about mission critical business operations and creating visual models that allow our client experts to see their business like never before. Of course you know all of the typical design tools and techniques. But you are anxious to be challenged by applying these to new contexts, to drive teams toward unexpected outcomes and to deliver measurable value to our clients.

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Design Researcher

Witnessing how work truly transpires allows this professional to draw conclusions as to why things happen as they do. Your ability to organize the evaluation of human contexts drives the extraction of valuable data and insights from the human context of business operations. In addition to field work, this role utilizes workshops and other techniques to expand a team’s appreciation of a challenge, to formulate hypotheses, and to prove potential solutions. Because our clients are often far-flung global enterprises, travel is required, but so is creativity when it is necessary to gather insights remotely.

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